UMER at VIBE TWLV: Timeless Silhouettes, Designed to Endure

UMER: Where Timeless Silhouette Meets Quiet Conviction

UMER is a brand that has never rushed to speak louder than necessary.
Founded in 2014 by Younghyun Choi, the Seoul-based womenswear label has grown steadily through trust—built quietly, patiently, and consistently with its audience.

At the core of UMER lies a belief in longevity.
Not garments designed for a single season, but pieces meant to return to the body again and again—clothes that remain relevant not because they chase trends, but because they resist them.

This philosophy has shaped UMER’s identity from the very beginning: refined femininity, thoughtful proportions, and silhouettes that feel both restrained and emotionally resonant.

A Language of Silhouette and Detail
UMER’s design language is defined less by decoration than by structure.
Long lines, softened shoulders, subtly elongated sleeves—each detail is calibrated to enhance the natural movement of the body.

Feminine, but never overt.
Minimal, but never anonymous.

Rather than radical reinvention, UMER focuses on continuity.
The brand revisits familiar forms—coats, shirts, denim, knitwear—and refines them season after season.

What changes is not the direction, but the depth.

Designing for Memory, Not Moments
UMER often speaks of clothing as memory.
Not the spectacle of a trend, but the residue it leaves behind—how a coat felt on a cold morning, how a silhouette stayed with you long after the season ended.

This idea is especially present in the brand’s outerwear.



Cashmere coats, in particular, have become a cornerstone of UMER’s collections.
Each iteration explores structure and softness in equal measure—where tailoring meets ease, and form becomes something the body remembers.

A Brand Built Through Conversation
UMER’s growth has always been rooted in dialogue.
From its early days as a digital-first label, the brand developed alongside its audience, responding to real needs and preferences rather than abstract market signals.

Collections are released in a measured rhythm, centered around clear themes rather than noise.

The result is a wardrobe that feels cohesive yet versatile—allowing individual pieces to stand on their own while naturally layering into a larger story.

Timeless, by Design
In an industry driven by acceleration, UMER’s restraint feels deliberate—and quietly radical.

Premium fabrics, fluid silhouettes, and an unwavering commitment to timeless design form the foundation of UMER’s identity.

UMER at VIBE TWLV
UMER’s presence at VIBE TWLV reflects a shared sensibility: a belief in substance over noise, and in brands that grow through clarity rather than spectacle.

Within the space, UMER’s pieces speak in the same quiet language they always have—through form, material, and the confidence of knowing exactly what they are.

This is not fashion designed to demand attention.
It is fashion designed to endure.