SOHC: Somewhere Outside, Somewhere Between

SOHC (Somewhere Outside Hiking Company) exists in the space between the city and the trail. Not fully urban, not strictly outdoors—just somewhere outside, where movement feels natural and clothing follows experience rather than rules.

Rooted in modernist aesthetics, SOHC approaches outdoor wear with a practical yet quietly experimental mindset. Each piece is designed to function wherever life unfolds: on uneven terrain, in unfamiliar cities, or during moments when stepping away feels necessary. Hiking, for SOHC, is not an extreme pursuit—it is a way of seeing, walking, and being present.

Though operating under the broader Millet umbrella, SOHC is intentionally structured as an independent division. This autonomy allows the brand to explore a younger, more fluid interpretation of outdoor culture—one shaped by daily wear, seasonal narratives, and lived experience rather than performance metrics alone.

From early pop-ups that framed hiking as a brief escape to recent collections inspired by travel and resort landscapes, SOHC builds each season as a story. Graphics, materials, and silhouettes work together to translate memory and movement into wearable form. The result is outdoor clothing that feels expressive without being overstated, technical without appearing rigid.

SOHC’s appeal lies in balance. The garments move easily between everyday wardrobes and active settings, reflecting a generation that values versatility—where clothing adapts to life, not the other way around.

As part of VIBE TWLV, SOHC represents a new direction in Korean outdoor design: thoughtful, experience-driven, and grounded in the belief that the outdoors begins wherever you choose to step outside.