SUNNEI Feels 100 Years Old
Working in fashion often feels like you’re aging in dog years. Seasons come and go, the fragility of virality feels omnipresent and the pace required to keep up is recorded at lightening speed. Often dubbed Milan’s “craziest” brand, SUNNEI knows a thing or two about judgement, viral shows and proving itself time and time again. Now, for its Spring/Summer 2025 collection at Milan Fashion Week, the brand is ready to shake off the weight of anxiety that comes with the trajectory of success and say “age is just a number.”
