By VIBE TWLV Editorial · Brand Spotlight
THEBALLON, the Seoul designer label that pairs structured tailoring with a sense of movement, is now available in the US at VIBE TWLV.
THEBALLON (더발론) is a contemporary Korean fashion brand established in 2015 by creative director Eden Choi and based in Seoul. VIBE TWLV is an authorized US retailer of THEBALLON: you can shop the collection online at vibetwlv.com and in store at 50 Berry St in Brooklyn, New York. Shop the full THEBALLON collection →
Who Is THEBALLON?
The name is inspired by the word “ballon” and the light, fluid movement it suggests, like the graceful motion of a dancer. The brand describes its design language as meticulously constructed silhouettes, subtle yet distinctive detailing and rare, high-quality fabrics, developed under an “Artisan” production philosophy that emphasizes craftsmanship and disciplined garment construction.
In June 2026, THEBALLON exhibited at Pitti Uomo 110 in Florence as part of CODE KOREA, a project by Pitti Immagine and the Korea Creative Content Agency that introduces Korean fashion labels. The collection at VIBE TWLV spans menswear and womenswear, and several styles are designed as unisex.
The THEBALLON Edit: Eight Pieces to Shop Now
Tailored jackets, coats, a wire-hem shirt and denim from the Korean designer label. $180 to $1,050.
THEBALLON
Wire Shirt — $240
A wire is inserted along the hem, so the silhouette can be shaped and reshaped. Polyester, nylon and cotton blend.
THEBALLON
Eight Point Tailored Jacket — $440
A long-line tailored jacket in a striped fabric with a double-breasted, eight-button front. Designed as a unisex piece.
THEBALLON
Single Crop Jacket — $430
A cropped, single-breasted jacket with a five-button front and a standing collar that can also be worn open. Wool-polyester blend.
THEBALLON
Standard Bomber Suede Jacket — $1,050
A lambskin suede bomber with a slim silhouette and a clean, minimal design. Fully lined.
THEBALLON
Slit Velvet Denim — $200
Bootcut denim with a velvet-processed finish, in 100% cotton. A unisex piece.
THEBALLON
Metallic Selvedge Two-Way Jeans — $180
Selvedge denim with a subtle sparkle in a straight unisex fit. Knee zippers open or close the leg, or detach the lower leg to wear as shorts.
THEBALLON
Double Breasted Cropped Wool Coat — $430
A cropped coat in a structured wool blend. Designed as a unisex piece that also works as an oversized women’s outer layer. Fully lined.
THEBALLON
Balmacaan Long Trench Coat — $350
A balmacaan trench with a YKK two-way zipper, a self-fabric belt and a neck detail that lets you shape the collar. Polyester shell.
Also in the edit: the Wire Shirt Stripe ($240), the Sleeveless Tailored Blazer ($350), and the Classy Denim Blazer ($340) with its matching Semi Boots Cut Denim Pants ($240). See all THEBALLON pieces at VIBE TWLV →
How to Wear THEBALLON
Wear the Wire Shirt under the Single Crop Jacket and shape the hem so it sits just below the cropped line. For something more relaxed, pair the Standard Bomber Suede Jacket with the Slit Velvet Denim. The Balmacaan Long Trench Coat works over tailoring or with the Metallic Selvedge Two-Way Jeans.
THEBALLON: Frequently Asked Questions
Where can I buy THEBALLON in the US?
You can buy THEBALLON in the US at VIBE TWLV, an authorized US retailer of THEBALLON. Shop the collection online at vibetwlv.com or in store at 50 Berry St, Brooklyn, NY.
Is VIBE TWLV an authorized THEBALLON retailer?
Yes. VIBE TWLV is an authorized US retailer of THEBALLON.
Does VIBE TWLV offer free shipping on THEBALLON?
Yes. VIBE TWLV offers free shipping on all fashion orders within the continental US.
What is THEBALLON?
THEBALLON is a contemporary Korean fashion brand established in 2015 and based in Seoul. Its design focuses on meticulously constructed silhouettes, subtle yet distinctive detailing and high-quality fabrics.
Who is the designer behind THEBALLON?
THEBALLON was established by creative director Eden Choi.
How much does THEBALLON cost?
The full THEBALLON collection at VIBE TWLV ranges from $100 to $1,050. By category, shirts and pants start at $150, jeans at $170, blazers at $250, coats at $260 and jackets at $330. The eight pieces featured above range from $180 to $1,050.
What is THEBALLON known for?
THEBALLON is built around tailoring: jackets, blazers and coats make up a large part of the collection at VIBE TWLV, alongside shirts with a shapeable wire hem, denim and womenswear.
How does THEBALLON fit?
Several THEBALLON pieces are designed as unisex. Please refer to the size chart and measurements on each product page for detailed sizing information.
Is THEBALLON in stock at VIBE TWLV?
Inventory is limited and subject to availability.
Shop THEBALLON at VIBE TWLV
VIBE TWLV is an authorized US retailer of THEBALLON, online and at 50 Berry St in Brooklyn.
Shop all THEBALLON at VIBE TWLV →
More Korean designers from the VIBE TWLV Editorial: EENK and ARTID.