DSQUARED2 Celebrates 30 Years with Iconic Milan Fashion Week Show
Dsquared2 reflects on 30 years of nonstop innovation and rebellion—featuring a surprise performance by Doechii
DSQUARED2, the renowned fashion brand founded and creatively directed by twin brothers Dean and Dan Caten, marked its 30th anniversary with a spectacular runway show during Milan Fashion Week. The event, held in the heart of what many consider the global fashion capital, transported attendees to the vibrant nightlife of New York City, thanks to a meticulously designed set that recreated the atmosphere of a Big Apple nightclub.
The show opened with a dramatic entrance by rapper Doechii, who emerged from an armored tank onto the catwalk, setting the tone for an unforgettable presentation. Models, celebrities, and influencers showcased the Fall/Winter 2025 collection, which featured reimagined archival pieces alongside new designs. Among the notable faces were NLE Choppa, Irina Shayk, Tyson Beckford, Alex Consani, Alton Mason, Amelia Gray, and the legendary Naomi Campbell, who embodied the bold and confident spirit of the brand.
The collection highlighted DSQUARED2’s signature style, with standout pieces including oversized coats, tailored denim, and leather garments adorned with studs, crystals, and prints. Accessories such as XL hats, statement belts, and bold footwear completed the looks, reinforcing the brand’s commitment to daring and innovative design.
The show celebrated three decades of DSQUARED2 and solidified its reputation as a trailblazer in the fashion industry, blending high-energy entertainment with cutting-edge style.
